The experts we work with

The experts we work with

We don’t just follow the science — we work with the people making it.

Our advisors and partners include leading veterinarians, researchers, and nutrition experts from across Europe. Independent thinkers who push us to do better, and whose work shapes what ends up in every bowl.

Dr. Anna Hielm-Björkman

An Assistant Professor at the University of Helsinki and the founder and Principal Investigator of the DogRisk Research Group, one of the world’s most prominent research programs examining the long-term effects of processed, fresh, and raw diets on canine health. Her research spans allergies, gastrointestinal health, metabolic disorders, scent-detection work, and the role of nutrition in chronic disease development.

“Natural, minimally processed diets can play a major role in reducing allergies, improving gut health, and lowering long-term disease risk in pets. By working together, we can bring the benefits of fresh nutrition to many more dogs and cats.”

Dr. Michael Lazaris

A UK-based veterinarian known for his work at the intersection of clinical practice and public education. Dr. Michael Lazarzis has advised on pet health across major media platforms including the BBC, ITV, and Channel 5, and is widely recognised for translating complex veterinary topics into practical guidance for pet owners. With a background in Veterinary Surgery and Zoology from the University of Edinburgh and advanced studies in Liverpool, his work focuses on preventive care, nutrition, and long-term health outcomes.

“In practice, we see every day how much nutrition influences overall health — from digestion and weight to chronic disease. Fresh, minimally processed diets allow us to support pets proactively, not just treat problems once they appear. That’s where real change begins.”

Dr. Christine Nees

A highly regarded veterinarian with deep experience across clinical practice, veterinary onboarding, and operational consulting. Renowned for her credibility among practicing veterinarians, Christine brings a balanced perspective to fresh and raw feeding, as well as hands-on experience guiding veterinary practices through modern nutritional standards.

“We increasingly see the impact nutrition has on overall wellbeing. By championing fresh, minimally processed foods, we’re driving a much-needed shift in how we nourish our pets — prioritising long-term health, quality, and care.”

Dr. Pia Rosenberg

A veterinarian and founder of BetterFeedGood, a consultancy specialising in evidence-based pet nutrition and product development. With experience in both clinical practice and the pet food industry — including several years in product development for dog and cat nutrition — Dr. Pia Rosenberg brings a unique 360° perspective on pet nutrition, from biological needs to formulation and industry standards.
Her work focuses on translating complex nutritional science into practical, transparent solutions for both pet owners and the industry.

“Good nutrition is not just about feeding — it’s about understanding what animals truly need. When we combine scientific knowledge with high-quality, minimally processed ingredients, we can create diets that support health in a meaningful and lasting way.”