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It’s our belief that all pets should have access to food that’s minimally processed, and free from preservatives and additives.

We’ve been working tirelessly to make that happen ever since.

We’ve been a driving force in Biologically Appropriate Raw Food (BARF) since our foundation. Over the last decade, we’ve used our nutritional expertise to grow and expand into a full range of complete and complementary foods, including dried treats, bones, supplements, and more.

We’re now home to more than 10+ of Europe’s most-loved natural premium pet food brands, found across the continent – but all bound together by our original passion.

We’re original thinkers, relentless in our quest to find the better way.

Transparency in our products, our processes, and respect for our people.

The best available ingredients and highest production standards, always.

We treat everyone we meet – colleagues, partners and customers – with empathy and respect.

One team pulling together across a continent, inspiring and supporting each other.

We treat everyone we meet – colleagues, partners and customers – with empathy and respect.

One team pulling together across a continent, inspiring and supporting each other.

Chief Executive Officer
Anders Kristiansen

Chief Operating Officer
Bernhard Ruf

Chief Marketing Officer
Maria Pambori

Chief Production & Logistics Officer
Jan Olsen

Chief Financial Officer
Joel Fredstorp

Vice President, International Business Development
Remi Selbach

Group Head of E-Commerce & Digital Marketing
Sofia Ben Messaoud

Head of M&A, Partnerships & Go-to-Market
Julius Adrian

Managing Director Scandinavia
Olivia Engellau

Managing Director BeNeLux
Benjamin Mast

Managing Director Finland
Janne Räsänen

Managing Director Germany
Piotr Grzywinski

Managing Director UK
Antoon Murphy

Managing Director UK
Lloyd Murdoch

Managing Director Germany
Krystof Mantel

Director
Paul Van Der Hoek