If you’d asked us ten years ago what we’d be doing today, we probably would’ve said: spending more time with our dogs.

That part, at least, worked out.

We’re dog parents ourselves. These days, more than 20 office dogs are part of our team – joining meetings, stealing snacks, and quietly influencing some of our most important decisions.

What started as a personal passion has grown into something bigger.

Today, The Nutriment Company is one of Europe’s leading providers of natural, premium pet nutrition – with 6 trusted brands including Nutriment, DIBO, Barfgold, AniForte, Natural Instinct, and Purrform.​

For over a decade, we’ve been driven by one simple belief: pets deserve better food.

Fresh feeding isn’t a trend.

And it’s not a belief system.

It’s science. (We know – less catchy, but more reliable.)

Biology doesn’t care about opinions – it responds to inputs, mechanisms, and outcomes. And over the past years, research has increasingly shown that fresh, minimally processed nutrition can have a measurable impact on pet health:

  • Supporting gut microbiome diversity and digestion
  • Improving skin condition and immune balance
  • Helping maintain healthy weight and metabolism
  • Reducing the risk of chronic diseases

That’s why we built our Science Hub – bringing together veterinarians, researchers, and nutrition experts to turn evidence into practical guidance (and, ultimately, better food). Because for us, it’s simple: Better science → better nutrition → better lives for pets.

Because we see it every day. In more energy. In healthier coats. In dogs that suddenly act like puppies again (even if their joints disagree). And because we know that what we feed today shapes long-term health.

We’re not here to follow trends or make big promises we can’t back up.

We’re here to raise the standard of pet nutrition – responsibly, transparently, and with real impact.

Across our nine production sites in Europe, we produce a wide range of natural pet food – from fresh frozen and gently cooked meals to functional snacks and supplements.

Owning our own facilities means we stay close to every step of the process – from sourcing high-quality ingredients to maintaining consistent standards.

In other words: we like to keep things under control. (In a good way.)

At the same time, we collaborate closely with veterinarians, researchers, and partners across Europe, like DogRisk Reseach Group in Helsinki – combining scientific insight with real-world expertise.

We know what it’s like to stand in front of a shelf and wonder what’s actually best.

We’ve been there. We’ve googled it. We’ve overthought it.

That’s why we focus on clarity over complexity – giving pet parents the information, transparency, and support they need to make informed decisions. No hype. No shortcuts. Just better food, grounded in science and driven by care.

We’re a team of pet lovers, scientists, and (slightly obsessed) builders – working to redefine how pets are fed, one bowl at a time.

– Anders Kristiansen, CEO of The Nutriment Company

Chief Executive Officer
Anders Kristiansen

Chief Operating Officer
Bernhard Ruf

Chief Marketing Officer
Aladin Salihodzic

Chief Financial Officer
Joel Fredstorp

Managing Director Western Europe
Julius Adrian

Vice President, International Business Development
Remi Selbach

Director Digital & Technology
Sofia Ben Messaoud

Managing Director Nordics
Janne Räsänen

Chief Production & Logistics Officer
Paul van der Hoek

Managing Director UK
Peter Roy

Group Head of HR and Talent Development
Mette Schneider