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Our expertise in premium pet nutrition has been established over more than a decade, developed with leading nutritionists and veterinarians.

With more than 10+ strong brands loved across the continent, we’re Europe’s leading provider of natural premium pet nutrition, serving conscious pet owners whatever their budget.

Sustainability is fundamental to the way we operate, so we’re proud signatories to the UN Global Compact on universal sustainability principles.

We’ve committed to reduce our scope 1 and scope 2 GHG emissions by 42% by 2030*, as well as measuring and reducing our scope 3 emissions. These targets are in line with the business ambition for the global 1.5-degree target, and have been approved by the Science-Based Targets Initiative.

*From a 2023 base year

The highest-quality pet nutrition can only be produced in world-class production facilities.

We continually invest in our own nine production sites across Europe, where we can guarantee every aspect of our production process and maintain close relationships with local experts and suppliers.

Dedicated to the best care of our customers and pets, we educate through extensive in-store support for the thousands of retailers who sell our products.

Our customer service teams, sales agents and in-house nutritionists are here to support anytime.

Anders Kristiansen – CEO

We’re original thinkers, relentless in our quest to find the better way.

Transparency in our products, our processes, and respect for our people.

The best available ingredients and highest production standards, always.

We treat everyone we meet – colleagues, partners and customers – with empathy and respect.

One team pulling together across a continent, inspiring and supporting each other.

We treat everyone we meet – colleagues, partners and customers – with empathy and respect.

One team pulling together across a continent, inspiring and supporting each other.